AI-Powered eCommerce SEO Tools: A Comparison Guide

Search Engine Optimisation, or SEO, has long been the cornerstone for driving organic traffic and enhancing online visibility. In essence, SEO is the magic wand that makes your business discoverable amidst a sea of competitors. But as search engine algorithms grow more intricate, the role of SEO becomes increasingly complex. Enter Artificial Intelligence (AI). This transformative technology is simplifying the minefield that is SEO, offering precision, automation, and efficiency. Here’s comparison of some of the top contenders. *

(Please note, as these are all companies based in the US, pricing is in USD.)


Google Bard

A flagship product of Google AI, Google Bard is an advanced language model adept at multiple tasks ranging from text generation to language translation. Particularly for eCommerce businesses, Bard proves instrumental in elevating Search Engine Optimisation (SEO) and online visibility. Its prowess in keyword research and topic optimisation is noteworthy. However, it’s essential to note that while Google Bard is powerful, it doesn’t come with explicit instructions for SEO-specific tasks, so businesses might benefit from pairing it with expert guidance.

  • Pricing: Free
  • Free Trial: N/A (It’s free!)
  • Standout Feature: Advanced language model offering diverse SEO applications like keyword research and topic optimisation.
  • Improvement Area: Lacks explicit instructions for SEO-specific tasks.

Surfer SEO

Surfer SEO stands as a beacon for those diving deep into the intricacies of SEO. Its comprehensive suite caters to every nook and cranny of search engine optimisation. From keyword research to content editing and SERP analysis, Surfer SEO leaves no stone unturned. It aligns content not just with audience preferences but also with the ever-evolving algorithms of search engines. However, for novices, the amount of features might be a tad overwhelming.

  • Pricing: Starts at $19/mo
  • Free Trial: Yes
  • Standout Feature: Comprehensive suite of SEO tools, with a highlight on its AI-driven Content Editor.
  • Improvement Area: Might be overwhelming for absolute beginners due to its extensive features.


Frase is nothing short of a revolution in the SEO world. It transforms the cumbersome process of SEO content creation, making it feel almost effortless. The platform’s standout feature is its ability to simplify SERP research, but it also accelerates the content outline process and offers a unique AI writer. While it’s a robust tool, businesses might sometimes need a human touch to ensure brand-specific nuances.

  • Pricing: Starts at $29/mo
  • Free Trial: Yes
  • Key Feature: Simplified SERP research and rapid content outline generation.
  • Improvement Area: AI-generated content might lack brand-specificity.

Alli AI

A new kid on the block, Alli AI is making waves in the SEO world. It automates and simplifies complex SEO tasks, making it easier for businesses to rank higher on search engine results. From generating SEO tasks to building links and finding keywords, Alli AI is the complete package. However, its interface might feel technical to some, especially those new to SEO.

  • Pricing: Starts at $19/mo
  • Free Trial: Yes
  • Key Feature: Automates complex SEO tasks, especially keyword strategy.
  • Improvement Area: Interface could be more user-friendly.

Pro Rank Tracker

Pro Rank Tracker is recognised as a solid and reliable option in the SEO industry, offering unparalleled rank tracking across various platforms and languages. Its expansive capabilities make it a favourite among businesses looking to gauge their online visibility accurately. While it’s a comprehensive tool, it might benefit from a more intuitive dashboard for beginners.

  • Pricing: Contact for details
  • Free Trial: Yes
  • Key Feature: Extensive rank tracking capabilities across multiple platforms.
  • Improvement Area: Dashboard could be more intuitive.

SEO, with its undeniable significance, can often seem like an intricate puzzle. Yet, with AI coming to the fore, deciphering this puzzle becomes a lot less daunting. The right AI-driven SEO tool not only alleviates the complexities but also ensures your business remains at the forefront of search results. It’s not just about being visible; it’s about being prominent in the right spaces.

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