Why Your Wellbeing Matters in Business Success

Why Your Wellbeing Matters in Business Success


Your personal wellbeing isn’t just about feeling good; your business is a direct reflection of your personal wellbeing. Taking care of yourself may seem like a no-brainer, but even the basics can be forgotten when you’re trying to build or maintain a successful enterprise. Here’s some of the benefits of looking after yourself, including tips on how to stay mentally (and physically) well.


  1. Clearer Thinking and Decision Making

When you’re feeling good both mentally and physically, it’s like the fog lifts. Decisions become clearer, and you’re better equipped to tackle business challenges head-on. 

Top Tip: Simple practices, like a quick walk or a few moments of quiet reflection, can be game changers.

  1. Keeping Your Energy Up

Ever tried working through a slump? It’s not fun, and it’s not productive. Taking care of your health boosts your energy, and that means you can get more done, and do it better. 

Top Tip: Think about the basics: eat well, sleep well, and drink water. It sounds simple, but it works.

  1. Good Relationships Mean Good Business

The way we connect with others – be it our team, clients, or partners – can make or break our day. Building strong, positive relationships can be a source of encouragement, especially on tough days. 

Top Tip: Remember to communicate openly, set clear boundaries, and make time for team interactions.

  1. Unlocking Creativity

When you’re relaxed, your mind can wander, and that’s when the magic happens. Ideas come easier. Problems don’t seem as big. 

Top Tip: To help get those creative juices flowing, take breaks, do something you love, or even try a new hobby.

  1. Bouncing Back from Challenges

Running a business isn’t always smooth sailing. There will be bumps in the road. But with a strong sense of wellbeing, you’re better equipped to handle them and bounce back.

Top Tip: Your resilience will naturally build with experience, but if you’re particularly stressed or overwhelmed it may help to talk things out, write them down, or seek professional advice, find what helps you cope and keep it in your toolkit.


In a nutshell, taking care of yourself is just as important as taking care of your business. They go hand in hand. When you’re at your best, your business has a better shot at being its best too. So, look after yourself, and watch your business flourish.

Goal Setting for your Business – The SMART Method

Goal Setting for your Business - The SMART Method

Navigating the world of business is a bit like setting out on a voyage. Without a clear destination, a compass or a map, you might find yourself adrift in a vast sea of decisions and challenges. That’s where goal-setting comes into play. By setting clear, actionable goals, you can chart a course for success and measure your progress along the way. 

One way to do this is by using the SMART acronym. When creating both short and long term goals for yourself, your team and your business, ask yourself whether they adhere to the following principles:



Specificity is Key. Instead of saying, “I want to grow my business,” say, “I aim to increase online sales by 15% in the next quarter.” This clarity not only gives direction but also makes it easier to track progress.



Track Your Progress. A goal without a measurable outcome is like a sports game without a scoreboard. By setting metrics (like a specific sales number or a particular percentage increase), you can gauge where you stand and how far you need to go.



Balance Ambition with Reality. It’s fantastic to aim high, but setting unattainable goals can lead to frustration. Ensure your goals are challenging yet achievable, considering your current resources and constraints.



Every goal you set should align with your business’s broader vision and mission. If you’re in the sustainable fashion industry, for example, a relevant goal might be, “Introduce three new eco-friendly materials in the next product line.”



Create a Timeline. Open-ended goals can lead to procrastination. By setting a clear deadline, you instil a sense of urgency and purpose, ensuring that you and your team remain on track.



Setting good business goals is a blend of ambition, realism, and clarity. By ensuring your goals are specific, aligned with your business’s purpose, measurable, achievable, and time-bound, you pave the way for success and growth. Remember, it’s not just about reaching a destination but enjoying and learning from the journey. Happy goal-setting!

Meet The Team…Kirby

Meet The Team...Kirby

Kirby is our Managing Director and is always bursting with ideas, creativity and enthusiasm. He is constantly looking for new ways to drive growth and keep our customers engaged in the most original and authentic ways possible. Kirby is a compassionate and insightful leader who genuinely cares about our customers (and our team!) Most of all he loves to make us all laugh with his endless supply of jokes and impressions. He is definitely the biggest distraction in the office!

Q&A with Kirby…


Describe yourself in one word.



If you could choose any colleague to be stranded on a deserted island with, who would it be and why?

Julia – because she can cook almost anything with any ingredient so I’d never starve.


What’s the most embarrassing song you know all the lyrics to?

I was obsessed with Guns ‘n’ Roses as a teenager so I’m pretty handy with Sweet Child O’Mine (a classic, surely!)


If you could invent one gadget to make your daily work better, what would it be?

A time machine!


What’s the most adventurous thing you’ve ever done?

Moved to Australia with a suitcase and nothing else (including common sense).


Which superpower do you wish you had and how would you use it at work?

Invisibility – I’d love to see what people really think of me when I’m not in the office.


What’s the most recent show you binge-watched and loved?

The Blacklist – James Spader played the part brilliantly. I’m onto the last series


How would you describe Boost using only three words?

Caring, encouraging, accessible


What’s your favourite thing about working at Boost?

The way we all work together and keep our clients front of mind in every decision we make (even if it means more work!)


What book, film, or tv programme has influenced your life the most?

Book – The Magic Of Thinking Big by David Schwartz. It helped me escape the narrow vision I had of myself and life.


Film – Pursuit of Happiness with Will Smith. As a father, it makes me cry every time I watch it because I appreciate how hard he tries to create a better life for his child. (I’ve seen him speak in real life and I cried then too… what a story!)


TV Programme – Dragons Den/Shark Tank because I love the ingenuity of humanity and the humility of placing your full faith in something even if others don’t agree with your vision.


If you had to pick a theme song to play every time you entered the office, what would it be?

That’s a tough one… something uplifting that reminded me to enjoy the moment.


Who in the office is most likely to survive a zombie apocalypse and why?

Ashleigh – she’d hide behind her giant scarves… 


If our team was a band, what instrument would each member play?

Melanie and Louise would be guitar, Ash would be on vocals, Jules would play a flute (she’s so gentle). Dan (IT) would play the keyboard (Johnny one note). I’m usually the most noisy one so I’d play the drums and then set them on fire at the end.


What’s a quote or saying that you try to live by?

‘Leave everyone better than you find them’


Which of our brand’s values resonates most with you and why?

Helpfulness – I want everyone to feel that we’ve cared about them when they need to speak with us about something in their business.


If you could redesign our office to match any era or theme, what would you choose? Victorian times – just so I had to wear proper suits and hats.


If you could start a side business, what would it be? 

Working with unrecognised/underfunded social groups to help them start an enterprise that allowed them to better themselves and their communities.


Can you recall a mistake you made that turned into a valuable learning experience?

Plenty! I’d say the valuable learning is to be ‘flexible in my behaviour’ so that I can adapt to other people’s situations and circumstances with more empathy.


What in your life are you most proud of?

My children. They are a constant reminder that I’ve got more to learn!