Shipping Software Comparison

The Top Shipping Software Programs of 2023 - A Comparison Guide

When you’re in the e-commerce game, shipping is a big deal. Not just the act of shipping, but the whole process behind it. So, I thought I’d give a little rundown of some of the top shipping software platforms out there, all based on what they’re best at, and some things to think about when choosing. 


The main features of the following platforms are that they allow businesses to integrate multiple selling platforms and manage multiple carriers from a singular platform. This not only streamlines the shipping process but also facilitates rate comparisons, potentially reducing shipping costs. Another notable feature is their ability to generate shipping labels effortlessly. 

Things you might need to consider when choosing the right software for you are: price, integration options (including marketplace, website or shipping companies), expected volume of sales, features, add ons and customer service. 


Shipstation (Best for Custom Branding/Personalisation)


Shipstation is probably the most well known of the shipping programs and offers everything you could ask of a software platform. They offer branded tracking and shipping notifications alongside inventory management. Unfortunately they are based in the US and don’t offer phone support unless you are on one of their highest pricing tiers (£175/mth +)

Trial available? Yes – 30 days

Cloud based? Yes

Pricing From £25 per month (plus the price of shipping labels)

Contract No



Veeqo (Best for Inventory Management)


Veeqo is renowned for its capability to synchronise inventory across all sales channels in real time. This functionality ensures that sellers avoid the pitfalls of overselling. On larger plans you also get a free scanner for pick and packing. A common misconception of Veeqo is that you need it to qualify for Amazon Buy Box, but this is not the case. In fact you can sell your products on Amazon and use any of the other shipping software programs by connecting them to Amazon directly. The downside of Veeqo is that it can be overly complicated and the setup process is lengthy. 

Trial available? N/A

Cloud based? Yes

Pricing Free (you only pay for what you send)

Contract No



Shipmate (Best for brick and mortar stores)


Shipmate offers personalised shipping notifications and tracking. It’s great for businesses with low shipping volumes, Unfortunately Shipmate doesn’t integrate with marketplaces such as Etsy, Amazon or eBay and only works with WooCommerce, Facebook and Shopify Stores. It is designed for deliveries to originate at one or a small number of source locations, such as warehouses or bricks and mortar stores using your own carrier accounts

Trial available? Only on request to check functionality

Cloud based? Yes

Pricing Starts at £49 per month

Contract 12 months



Scurri (Best for Analytics)


One of Scurri’s standout features is its analytics capability, providing businesses with valuable insights into shipping performance and associated costs. The downside is that you have to have your own accounts with the shipping providers you want to use, so this eliminates some of the time and money saving benefits. Another thing to note is that the website is pretty slow to load and the user interface feels outdated. Their onboarding process can take 1-2 months so if you’re in a hurry to get started, this one’s not for you. 

Trial available? No

Cloud based? Yes

Pricing Only available on request 

Contract 12 months



Despatch Cloud (Best for Returns)


Despatch Cloud boasts a Returns Portal, designed to streamline the returns process for customers, thereby enhancing their overall experience. It is suitable for larger scale businesses needing an advanced warehouse management service. The downside of Despatch Cloud is you have to use ‘credits’ to use their address finder (putting the postcode in first to bring up the rest of the address) so if you don’t want to pay for this then manual input can be time consuming. Their pricing structure is also complicated as you have to pay for each individual element of the service. £175 extra for returns portal and £350 for Inventory Management 

Trial available? Yes

Cloud based? Yes

Pricing Free without tracking or £49 with tracking 

Contract 12 months



Mintsoft (Best for offering the most Integration Options)


Mintsoft offers more integrations than any other software platform so this would be suitable for anyone using lesser known shipping or shopping cart providers. There is no free trial but you can book a free demo before you decide to go ahead. Unfortunately, more recent reviews suggest that their customer service is lacking. That aside, they offer a pretty comprehensive solution that would cover most business needs. 


Trial available? No 

Cloud based? Yes

Pricing From £159 per month

Contract? 12 months 



My Boost Portal (Best for Small Business based on price and ease of use)


Boost offers a free platform where you only pay for what you send. In addition to this, you don’t need to have your own accounts with the shipping companies you want to use. You can access discounted shipping rates through their partnerships with the main UK carriers or you can plug in your own. This is a no frills approach to shipping software and offers integrations with the big players like Amazon, eBay, Etsy, Shopify, Royal Mail & Parcelforce. The cons of this service is that it might not be suitable for delivering certain products, such as perishable (food) items. They also don’t offer a full inventory management solution, although this is in the pipeline. 


Trial available? N/A (free)

Cloud based? Yes

Pricing Free (with no limitations)

Contract No


In conclusion, while each of these platforms offers a unique set of tools designed to streamline shipping for multi-channel sellers, the choice largely depends on a business’s specific needs, scale, and preferred integrations. Taking the time to assess these factors, perhaps through a trial or demo and by considering user reviews, will provide valuable insights and ensure the chosen platform aligns perfectly with a business’s objectives.


The 5S Lean Methodology: Streamlining Operations for Maximum Efficiency

The 5S Lean Methodology: Streamlining Operations for Maximum Efficiency


In the quest for operational excellence, businesses often turn to proven methodologies that can transform their processes. One of the more popular methods adopted by many businesses is a tool hailing from Japanese manufacturing practices, known as the 5S Lean Methodology. This is implemented across businesses from all sectors to create organised, efficient, and high-performance workplaces, 5S has transcended its origins to benefit various sectors. Let’s delve into this structured approach and understand its components…


  1. Seiri (Sort)

In Theory: The first step is about decluttering the workspace and keeping only what’s essential.

In Practice: Evaluate all items in a workspace and eliminate redundancies. This step ensures that unnecessary items, which can hinder productivity or cause distractions, are removed.


  1. Seiton (Set in Order)

In Theory: Once the clutter is cleared, the next step is to organise the remaining items for easy access.

In Practice: ‘A place for everything, and everything in its place’. Arrange tools and materials in a manner that they can be easily retrieved and returned. This might involve labelling, using colour codes, or designated zones. The goal is to reduce the time spent searching for items, thereby increasing operational speed.


  1. Seiso (Shine)

In Theory: A clean workplace is a productive workplace.

In Practice: Regular cleaning and maintenance are essential. This not only ensures a pleasant working environment but also helps in identifying defects or issues early on. For instance, a clean machine can help in quickly spotting oil leaks or wear and tear.


  1. Seiketsu (Standardise)

In Theory: Consistency is key in ensuring long-term efficiency.

In Practice: Develop standard operating procedures (SOPs) for the first three S’s. This ensures that sorting, setting in order, and shining are carried out uniformly, irrespective of shifts or personnel changes. Regular audits or checks can be instituted to ensure adherence to these standards.


  1. Shitsuke (Sustain)

In Theory: The final step is about ingraining the 5S methodology into the company culture.

In Practice: This involves continuous training, regular audits, and fostering a culture where every employee takes ownership of maintaining their workspace. It’s about making 5S a habit rather than a one-time event.


The 5S Lean methodology, while simple in its essence, can lead to profound improvements in operational efficiency. It’s not just about cleaning and organising; it’s about creating a workspace that fosters productivity, reduces waste, and enhances overall performance. By embedding these principles into their operational DNA, businesses can create an environment where excellence is not just an aspiration but a daily practice.

Case Studies in Operations: Lessons from Industry Leaders

Case Studies in Operations: Lessons from Industry Leaders


In the world of business, there are certain practices and methods that set successful companies apart from the rest. By examining how top-performing companies manage their operations, we can gain valuable insights into what drives their success. This article will spotlight some of these industry leaders and delve into their unique operational strategies.


  1. Toyota: The Toyota Production System

Background: Toyota, the Japanese automotive giant, is renowned for its Toyota Production System (TPS) – a methodology that emphasises efficiency, quality, and continuous improvement.

Lesson: The core of TPS lies in its two pillars: “Just-in-Time” production and “Jidoka” (automation with a human touch). By ensuring that only what’s needed is produced and by detecting anomalies early, Toyota minimises waste and enhances quality. The takeaway? Prioritise efficiency and quality, but always remain adaptable.


  1. Amazon: Mastery in Supply Chain Management

Background: Amazon’s operational success isn’t just about selling everything under the sun; it’s about delivering it almost instantly.

Lesson: Amazon’s investment in its logistics network, including fulfilment centres and advanced algorithms, ensures products are close to customers and delivered swiftly. Moreover, their focus on data-driven decision-making helps anticipate demand and manage inventory. The message is clear: Streamlining the supply chain and leveraging data can significantly elevate operational efficiency.


  1. Apple: Quality Over Quantity

Background: Apple’s products are synonymous with quality. Their operational strategy revolves around producing fewer items but ensuring each is flawless.

Lesson: By maintaining tight control over its supply chain and prioritising quality checks, Apple ensures that its products meet rigorous standards. Businesses should remember that in a world inundated with choices, consistent quality can be a defining differentiator.


  1. Starbucks: Standardisation with Personalisation

Background: Starbucks, with its outlets spanning the globe, manages to maintain consistency in its offerings while also catering to local tastes.

Lesson: Starbucks’ success lies in its ability to standardise core processes while allowing room for localization. Their centralised training ensures uniformity, but regional variations in the menu cater to local palates. The takeaway? Centralise what’s universal, but always remain attuned to local needs.


  1. IKEA: Efficient Design and Distribution

Background: IKEA, the global furniture retailer, has revolutionised the furniture-buying experience with its flat-pack designs.

Lesson: IKEA’s operations focus on cost-efficiency without compromising on design. Their flat-pack system reduces shipping costs, and the DIY assembly model transfers some operational aspects to the customer. The lesson here is to think outside the box—literally and figuratively—and find innovative ways to optimise operations.


  1. McDonald’s: The Franchise Model and Standardised Operations

Background: McDonald’s, the global fast-food behemoth, owes much of its success to its franchise model and standardised operations.

Lesson: McDonald’s ensures that no matter where you are in the world, the Big Mac you order tastes the same. This consistency is achieved through strict operational guidelines provided to all franchisees. Their focus on training and development ensures uniformity in all areas, in every branch, in any location.  


Drawing from these diverse examples, we see that operational excellence varies across sectors, but certain principles remain consistent: efficiency, adaptability, and a keen focus on customer needs. By studying the approaches of these industry giants, emerging businesses can identify best practices to integrate into their own operations.

Bridging the Gap: Where Quality Assurance Meets Operational Excellence

Bridging the Gap: Where Quality Assurance Meets Operational Excellence



While traditionally viewed separately, a forward-thinking approach recognises the immense potential when Quality Assurance (QA) and Operational Excellence intersect. This article aims to explore the synergy between QA and operational excellence and how businesses can harness this for unparalleled success.


The Mutual Goal: Customer Satisfaction:

Both QA and operations aim to deliver the best to the end customer. While QA ensures the product or service meets set standards, operational excellence guarantees its timely and efficient delivery.

Key Insight: An integrated approach ensures that high-quality products are delivered promptly, enhancing overall customer satisfaction.


Data-Driven Insights:

Modern QA relies heavily on data analytics to identify areas of improvement. Similarly, operations utilize data to streamline processes and enhance efficiency.

Key Insight: When QA insights feed into operational strategies, businesses can achieve a higher level of optimization and adaptability.


Continuous Improvement:

Operational excellence is not a one-time achievement but a continuous journey. Similarly, QA is an ongoing process. The iterative nature of both ensures that businesses remain agile and responsive to change.

Key Insight: Embracing the principles of continuous improvement in both QA and operations can lead to sustained growth and innovation.


Risk Management:

QA identifies potential product or service flaws, while operational excellence can pinpoint bottlenecks or inefficiencies in the delivery process. Together, they offer a holistic risk management strategy.

Key Insight: An integrated approach allows businesses to anticipate, address, and mitigate risks from multiple angles.


Cost Efficiency:

While QA aims to reduce defects and rework, operational excellence focuses on reducing wastage and improving resource utilisation. Combined, they can lead to significant cost savings.

Key Insight: The convergence of QA and operational excellence can optimise costs, leading to increased profitability.


Employee Engagement:

Quality assurance and operational excellence both necessitate employee involvement. When teams understand the importance of their role in both ensuring quality and enhancing operations, it boosts morale and engagement.

Key Insight: Engaged employees are more invested in ensuring quality and operational success, leading to better business outcomes.


When a business excels in both these areas, it not only offers a top-quality product but also ensures efficient delivery. This balance is key to gaining customer trust and establishing a strong market presence. Getting this fusion of quality and efficiency right can ensure enhanced customer satisfaction, robust growth, and a competitive edge in today’s business environment.

The Future of Operations: Predictions and Trends to Watch

The Future of Operations: Predictions and Trends to Watch


As we venture further into this decade, several transformative trends are emerging, promising to reshape the very fabric of operations across industries. This article delves into the potential shifts and their anticipated impact on businesses worldwide. 


  1. Automation and Artificial Intelligence (AI)

Trend: With advancements in machine learning and AI, automation will reach every aspect of operations, from supply chain management to customer service.

Impact: Automation promises efficiency boosts and cost reductions. However, businesses will need to address challenges related to workforce training and potential job losses.


  1. Sustainable and Eco-friendly Operations

Trend: As environmental concerns rise, businesses are focusing on green operational practices, with an emphasis on waste reduction, energy efficiency, and sustainable sourcing.

Impact: While initial outlay might be substantial, the long-term benefits include cost savings, enhanced brand image and alignment with ever changing regulatory standards.


  1. Data-Driven Decision Making

Trend: Big Data and analytics tools will play a pivotal role in operational decision-making, offering insights based on real-time data.

Impact: Companies that use this data effectively will benefit from improved forecasting, personalised customer experiences, and proactive problem-solving.


  1. Flexible Supply Chains

Trend: In response to global disruptions like the COVID-19 pandemic, supply chains will become more agile and adaptable.

Impact: This flexibility will allow businesses to better manage uncertainties, though it may require more intricate monitoring and control systems.


  1. Remote and Hybrid Work Models

Trend: The traditional office-based operational model is giving way to remote and hybrid work structures.

Impact: This shift promises increased employee satisfaction and reduced operational costs, but also brings challenges in communication, team cohesion, and cybersecurity.


  1. Augmented Reality (AR) in Operations

Trend: AR will find applications in training, maintenance, and product design, offering immersive, interactive experiences.

Impact: AR can significantly enhance operational efficiency and accuracy but will also require investments in technology and training.


  1. Customer Focused Operations

Trend: Operations will increasingly focus on enhancing customer experiences, with strategies tailored to individual customer preferences and feedback.

Impact: While this can lead to increased customer loyalty and revenue, it demands a shift from traditional, one-size-fits-all operational models.


  1. Emphasis on Resilience and Contingency Planning

Trend: Future operations will prioritise resilience, with contingency plans in place to address potential disruptions.

Impact: While this ensures business continuity during unforeseen events, it requires a proactive approach and regular updating of contingency strategies.


The future of operations lies in innovation, adaptability, and strategic foresight. By staying ahead of these emerging trends and understanding their implications, businesses can not only navigate the challenges but also seize the opportunities that lie ahead. Those who are prepared to anticipate, adapt, and innovate will lead the way.

‘Tis The Season…10 Ways to Make the Most of the Christmas Period

‘Tis The Season…10 Ways to Make the Most of the Christmas Period

The Christmas period, with its festive cheer and heightened consumer activity, presents a golden opportunity for businesses to boost sales, engage with customers, and lay the groundwork for the coming year. Whether you’re a retailer or an online entrepreneur, there are strategies you can employ to maximise this season’s potential. Here’s how to make the most of the Christmas period and end the year on a high note…

  1. Offer Festive Deals and Discounts

Christmas is synonymous with gift-giving and shopping sprees. Entice your customers with special festive deals, discounts, or bundled offers. Limited-time promotions can create urgency and drive increased sales during this peak shopping season.

  1. Personalise the Shopping Experience

In the age of digital connectivity, personalised shopping experiences can set your business apart. Offer gift recommendations based on past purchases, or create personalised email campaigns to remind your customers of items they might be interested in.

  1. Deck the Halls

Whether you have a physical store or an online presence, getting into the festive spirit with decorations, themed displays, and Christmas music can create a warm and welcoming atmosphere for your customers.

  1. Extend Your Opening Hours

Consider extending your opening hours during the lead-up to Christmas. Longer shopping hours can accommodate the increased footfall and offer flexibility for those last-minute shoppers.

  1. Engage on Social Media

Utilise your social media platforms to engage with your audience. Share themed content, run Christmas contests, or showcase behind-the-scenes festive preparations to keep your brand at the forefront of consumers’ minds.

  1. Prioritise Customer Service

The Christmas period can be hectic, but it’s crucial to maintain excellent customer service. Ensure your team is well-trained to handle the holiday rush, address queries promptly, and manage any potential issues with grace.

  1. Plan Your Post-Christmas Strategy

Once Christmas is over, there’s still potential to boost sales. Plan post-Christmas sales or New Year promotions to clear out old stock and attract those looking for bargains.

  1. Reflect and Give Back

The festive season is a time of giving and reflection. Consider how your business can give back to the community, whether it’s through charitable donations, community events, or supporting local causes. This not only fosters goodwill but can also resonate positively with socially-conscious consumers.

  1. Set Clear Delivery Deadlines

If you’re an online business, set and clearly communicate the last dates for pre-Christmas deliveries. This ensures customer satisfaction and prevents potential disappointment from late arrivals.

  1. Prepare for the Unexpected

The festive season can be unpredictable. Whether it’s a sudden surge in sales, supply chain disruptions, or unforeseen events, be prepared with contingency plans to navigate any challenges that come your way.

The Christmas period is a vibrant and potentially lucrative time for businesses. With the right strategies in place, you can maximise sales, enhance customer relationships, and set the stage for a successful new year. So, embrace the festive spirit, engage with your customers, and make the most of this wonderful season. Cheers to a prosperous Christmas and beyond!

Fixed vs. Growth: The Two Mindsets

Fixed vs. Growth: The Two Mindsets

At the heart of our beliefs about ourselves lie two primary mindsets:

  • Fixed Mindset: People with this mindset believe that their intelligence and talents are static traits. They think they have a certain amount of brains and talent, and nothing can change that.
  • Growth Mindset: Those with a growth mindset believe that abilities can be developed through dedication, hard work, and the right kind of training. Challenges are seen as opportunities to grow rather than insurmountable obstacles.

Why Embrace the Growth Mindset?

  • Resilience in the Face of Setbacks: By viewing challenges as opportunities, individuals with a growth mindset are less likely to get disheartened and are more likely to persevere.
  • Increased Motivation: Believing in the possibility of growth and improvement can lead to increased motivation and effort.
  • Openness to Feedback: A growth mindset fosters a hunger for feedback, understanding that it’s a tool for improvement.
  • Better Adaptability: In a rapidly changing world, those with a growth mindset adapt more readily to change.

Cultivating the Growth Mindset

  • Embrace Challenges: Instead of avoiding challenges, seek them out. They are opportunities for growth.
  • Celebrate Efforts, Not Just Results: Focus on the process and the effort involved rather than just the outcome.
  • View Failure as a Learning Opportunity: Instead of seeing failure as a reflection of your abilities, see it as a chance to learn and grow.
  • Use the Power of ‘Yet’: Instead of saying ‘I can’t do this,’ say ‘I can’t do this yet.’ It reframes your thinking to include the possibility of progress.
  • Surround Yourself with Growth-Oriented Individuals: Being around like-minded people can reinforce a growth mindset.

Adopting a growth mindset doesn’t mean ignoring our shortcomings. Instead, it’s about embracing challenges and seeing them as opportunities to develop. Facing challenges with a growth mindset can become a real asset, encouraging us to persevere, adapt, and break through any roadblocks that have been holding us back.

From Idea to Action: Validating and Launching Your Business Concept

From Idea to Action: Validating and Launching Your Business Concept

Every thriving business begins with a spark of inspiration. Yet, not every spark ignites a successful flame. The bridge between a mere concept and a thriving business often involves validation and a well-executed launch. Here’s a high level look at the path from idea inception to action, ensuring that your business concept stands strong in the practical world.

  1. Idea Generation: The Spark
  • Brainstorming Sessions: Encourage open dialogue, free-thinking, and jot down every idea without judgment.
  • Industry Research: Understand the current market, trends, and identify gaps.
  • Feedback Loop: Discuss your idea with trusted peers, mentors, or industry professionals.
  1. Concept Refinement: Sharpening the Edge
  • SWOT Analysis: Identify Strengths, Weaknesses, Opportunities, and Threats related to your business idea.
  • Market Segmentation: Define your target audience. Understand their needs, preferences, and pain points.
  • Unique Value Proposition: What sets your idea apart? Determine the unique benefits and value your business will offer.
  1. Idea Validation: Testing the Waters
  • Surveys and Questionnaires: Gather feedback from potential customers about their interest and willingness to use or buy.
  • Prototype Development: Create a basic version of your product or service and test it in real-world conditions.
  • Competitor Analysis: Understand your competition and identify what you can do differently or better.
  1. Financial Planning: Counting the Cost
  • Budget Estimation: Determine the initial investment required and anticipate ongoing expenses.
  • Revenue Forecasting: Project potential earnings based on market research and pricing strategy.
  • Break-even Analysis: Calculate when your business will start making a profit.
  1. Legal Considerations: Ensuring Everything’s in Order 
  • Business Structure: Decide on a business entity type (sole trader, partnership, corporation).
  • Licenses and Permits: Ensure you have all the necessary legal documents to operate.
  • Intellectual Property: Protect your business idea, name, and logo through copyrights, trademarks, or patents.
  1. Go-to-Market Strategy: Making an Entrance
  • Marketing and Promotion: Develop a comprehensive marketing plan, leveraging both online and offline channels.
  • Sales Strategy: Outline how you’ll attract and convert leads into paying customers.
  • Distribution Channels: Determine how customers will access your product or service.
  1. Launch: Taking the Leap
  • Soft Launch: Start with a limited audience to gather feedback and make necessary adjustments.
  • Grand Launch: Go all out with promotions, events, and advertising to make a significant market impact.
  • Feedback and Iteration: Post-launch, continuously gather feedback and be ready to adapt and evolve.

Transitioning from idea to action is an exhilarating journey filled with challenges and rewards. By validating your concept and preparing thoroughly for the launch, you set the stage for a sustainable and successful business. Remember, the entrepreneurial journey is iterative; every setback is a setup for a comeback. Remember….Every setback is a setup for a comeback. Stay committed, be adaptable, and watch your business concept flourish in the marketplace.

Pivoting with Purpose: When and How to Change Your Business Direction

Pivoting with Purpose: When and How to Change Your Business Direction


In the business world, change is the only constant. As markets evolve, customer preferences shift, and technologies advance, entrepreneurs often find themselves at crossroads. The product or service that was once groundbreaking might now be obsolete, or the business model that was generating profits could now be leading to losses. This is where the concept of ‘pivoting’ comes into play. Pivoting means making a fundamental change to your business, but doing so with clarity and purpose.


Recognising the Need to Pivot

  • Feedback from Customers: One of the first signs that it might be time to pivot is consistent feedback from customers about the same issues. If they’re repeatedly asking for features you don’t have, or they’re not satisfied with a core aspect of your product, it’s time to listen.
  • Dwindling Sales or Profit Margins: If the revenue has been consistently declining or profit margins are shrinking, it’s a clear indicator that the current business model or product might not be sustainable.
  • Emerging Competition: If newer players are entering the market and quickly gaining a significant share, it means they might be offering something you’re not.
  • Technological Advancements: If a new technology can deliver the same value as your product but more efficiently, it might be time to rethink your offering.

Steps to Pivot Successfully

  • Research & Validation: Before making any drastic changes, conduct thorough market research. Understand what the competitors are doing right, gather feedback from existing customers, and potentially conduct surveys or focus groups.
  • Financial Assessment: Pivoting usually requires resources. Do a thorough financial analysis to understand the costs involved in the pivot and ensure you have the funds to cover it.
  • Engage Your Team: Pivoting impacts everyone in the company. Engage your team in the decision, gather their insights, and ensure they’re on board with the new direction.
  • Start Small: Before overhauling the entire business, test the new direction on a smaller scale. This could mean launching a new product feature for a subset of customers or trying a new business model in a limited market.
  • Continuous Feedback Loop: As you pivot, continue gathering feedback. This will help you make course corrections along the way.
  • Communicate with Stakeholders: Keep your investors, partners, and customers informed about the pivot. Transparent communication helps in building trust and gaining support.

Famous Examples of Successful Pivots

  • Netflix: Originally, Netflix was a DVD rental-by-mail service. As technology and customer preferences evolved, they transitioned to streaming online content, and later into producing their own original content.
  • Nokia: Before becoming a telecommunications giant, Nokia’s primary business was in paper products, rubber, and cables. They pivoted multiple times over their long history before settling into mobile phones and, more recently, network infrastructure.
  • Groupon: Groupon started as a platform called “The Point” designed to rally people around social causes. However, they transitioned into the online deal-of-the-day model that they’re known for today.
  • Shopify: Shopify began as an online store to sell snowboarding equipment. Realizing that the software behind their online shop was more valuable, they pivoted to become a platform for others to set up their own online stores.
  • YouTube: YouTube began as a video dating site called “Tune In Hook Up.” When that didn’t catch on, they transitioned into the video-sharing platform we know today.
  • Play-Doh: Before becoming a beloved children’s toy, Play-Doh was originally a wallpaper cleaner. When coal heating was replaced with oil-based heating in homes, the wallpaper cleaner was no longer in demand. The non-toxic nature of the product made it suitable as a safe modeling clay for children.
  • Flickr: Flickr started as an online role-playing game called “Game Neverending.” One of the game’s features was a photo-sharing tool, which became so popular that the company decided to pivot and focus solely on it.

These examples show that sometimes the original idea or product might not be the most successful one, but with adaptability and a keen understanding of market needs, companies can pivot and find immense success.

“It’s important to remember that changing your business direction is not a sign of failure, but a testament to your business’s resilience and adaptability.”

When you’ve poured your heart and soul into a business idea it’s understandable that you might not want to let it go, even if it’s not performing as well as you’d like. It’s important to remember that changing your business direction is not a sign of failure but a testament to your business’s resilience and adaptability. It’s about recognising when the current path isn’t leading to success and having the courage to forge a new one. When done with purpose and backed by data, a pivot can breathe new life into a business and set it on a path of renewed growth and success. Remember, it’s not about abandoning your vision but refining it to align with the realities of the market.

What Is Seasonal Forecasting? (And How To Use It To Grow Your Business)

What Is Seasonal Forecasting? (And How To Use It To Grow Your Business)


What is Seasonal Forecasting?

At its core, seasonal forecasting is the practice of predicting changes and patterns that occur regularly, based on the time of year. These can range from the obvious, like increased chocolate sales around Valentine’s Day, to the more nuanced, like the surge in gym memberships come January.

Why is Seasonal Forecasting Important?

  • Informed Inventory Management: By predicting the demand for certain products or services, businesses can ensure they’re adequately stocked, preventing over or under stocking.
  • Optimised Marketing Campaigns: Tailoring campaigns to coincide with seasonal trends can drastically improve their effectiveness. Imagine promoting winter coats during a snow forecast or beachwear as summer approaches!
  • Budget Allocation: Knowing when your business might see a surge or decline in sales allows for better budget planning.

Steps to Implement Seasonal Forecasting in Your Business

  • Historical Data Analysis: Start by reviewing past sales data. Look for patterns that correlate with specific times of the year, events, or occasions.
  • Stay Updated with Market Trends: Seasonal forecasting isn’t just about what’s happened before—it’s also about anticipating new trends. Tools like Google Trends can provide insights into emerging patterns in consumer interests.
  • Engage with Your Customers: Use surveys or feedback forms to understand your customers’ plans. This can give you a hint about potential surges in demand.
  • Collaborate with Suppliers: Ensure that your suppliers are aware of your forecasts. This ensures that they can meet your demands, especially during peak seasons.
  • Adjust Marketing Strategies: Once you have an idea of the upcoming trends, tweak your marketing strategies to align with them. For instance, if you’re expecting higher sales in December, consider launching a marketing campaign in November.
  • Review and Refine: After each season, review your predictions versus actual outcomes. Understand where you went right or wrong, and refine your forecasting methods accordingly.

Challenges to Keep in Mind

  • Unpredictable External Factors: Sometimes, unforeseen events can disrupt even the most well-planned forecasts. For example, a sudden global event could impact consumer behaviour.
  • Over-reliance on Past Data: While historical data is crucial, relying solely on it can be misleading. Always stay attuned to current market sentiments.

By understanding and anticipating the cyclical patterns in consumer behaviour, businesses can make informed decisions, capitalise on timely opportunities, and dodge potential pitfalls. It allows for proactive decision-making, ensuring that businesses are well-prepared to meet the demands of their customers. So, as the seasons change, let your business strategies evolve with them, ensuring sustained growth and success.